Privacy Policy


Lento Ltd understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

This Policy applies to Our use of any and all data collected by Us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and interpretation

1.1 In this Policy the following terms shall have the following meanings:

"Account" means an account required to access and/or use certain areas and features of Our Site;

"Cookie" means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 8, below;

"Our Site" means this website,;

"UK and EU Cookie Law" means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and

"We/Us/Our" means Lento Ltd, a limited company registered in England under 10419150, of 49 Tierney Road, London SW2 4QH.

2. What do we do with your information

2.1 When you purchase something from Our Site, as part of the buying and selling process, We collect the personal information you give Us such as your name, address and email address.

2.2 When you browse Our Site, We also automatically receive your computer’s internet protocol (IP) address in order to provide Us with information that helps Us learn about your browser and operating system.

2.3 Email marketing: With your permission, We may send you emails about Our Site, new products and other updates.

3. Consent

3.1 When you provide Us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, We imply that you consent to Our collecting it and using it for that specific reason only.

3.2 If We ask for your personal information for a secondary reason, like marketing, We will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

3.3 If after you opt-in, you change your mind, you may withdraw your consent for Us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting Us at or mailing Us at 49 Tierney Road, London SW2 4QH.

4. Disclosure

4.1 We may disclose your personal information if We are required by law to do so or if you violate our Terms of Use.

5. Shopify

5.1 Our store is hosted on Shopify Inc. They provide Us with the online e-commerce platform that allows Us to sell Our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

5.2 Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

6. Third Party Services

6.1 In general, the third-party providers used by Us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to Us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information We are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or Us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

6.2 Once you leave Our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or Our website’s Terms of Use.

6.3 When you click on links on Our site, they may direct you away from Our Site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

6.4 Our store uses Google Analytics to help Us learn about who visits Our Site and what pages are being looked at.

7. Security

7.1 To protect your personal information, We take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

7.2 If you provide Us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, We follow all PCI-DSS requirements and implement additional generally accepted industry standards.

7.3 We use Sage Pay to collect and process transaction information. Sage Pay's security policy can be viewed at

8. Cookies

8.1 Here is a list of cookies that We use:

_session_id: unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit: no data held, persistent for 30 minutes from the last visit, Used by Our Site provider’s internal stats tracker to record the number of visits.

_shopify_uniq: no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.

cart: unique token, persistent for 2 weeks, stores information about the contents of your cart.

_secure_session_id: unique token, sessional.

storefront_digest: unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access to Our Site.

PREF, persistent for a very short period, Set by Google and tracks who visits Our Site and from where.

9. Age of consent

9.1 By using Our Site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given Us your consent to allow any of your minor dependents to use this site.

10. Changes to this privacy policy

10.1 We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on Our Site. If We make material changes to this policy, We will notify you here that it has been updated, so that you are aware of what information We collect, how We use it, and under what circumstances, if any, We use and/or disclose it.

10.2 If Our Site is acquired or merged with another company, your information may be transferred to the new owners so that We may continue to sell products to you.

11. Contact information

11.1 If you would like to access, correct, amend or delete any personal information We have about you, register a complaint, or simply want more information or by mail at 49 Tierney Road, London SW2 4QH.